Valuetory identity study

Three directions

A mark that stays clear everywhere.

Each concept uses the same evergreen, warm gold, typography, stroke weight, and optical sizing. The idea changes; the system does not.

CONCEPT 01

Ledger Home

Ownership · home · organized records

Valuetory

The clearest expression of what Valuetory does. A home outline contains ledger lines, with one gold value marker.

Broad enough for homes, vehicles, art, and collections
Friendly without feeling casual
Distinctive at small sizes

Valuetory

App icon

Mobile header

Valuetory

CONCEPT 02

Vault V

Protection · value · confidence

Valuetory

A compact V inside a softened vault tile. It feels more premium and works exceptionally well as an iOS app icon.

Strongest app-icon silhouette
Modern and premium
Simple one-color reproduction

Valuetory

App icon

Mobile header

Valuetory

CONCEPT 03

Collection Check

Documented · verified · ready

Valuetory

An inventory card paired with a gold readiness check. It connects most directly to documentation and insurance readiness.

Immediately communicates a completed record
Aligns with readiness workflows
Crisp beside interface icons

Valuetory

App icon

Mobile header

Valuetory

My recommendation

Start with Ledger Home.

It tells the broadest Valuetory story and remains useful as the product expands from household inventory into specialty collections.